The 16th European Rental Awards were held on 7 June 2023 during the ERA Convention, the International Rental Exhibition (IRE) and the APEX Show in Maastricht in the Netherlands.

The award, the most prestigious in the sector, celebrates creativity and innovation in the European equipment rental industry.

The awards are divided into five categories, plus two awards to prominent personalities in the industry.

Massimo Rossi, CEO of CGTE, received the Lifetime Achievement Award, a career recognition for 36 years of dedication and passion working in the rental industry, enabling him to weave many relationships and contribute his expertise, professionalism and positive, dynamic approach to life, as stated in the citation for the award.